MailChimp

What

Mailchimp is one of the most popular e-mail platforms, originally used for mail-blasting but has meanwhile introduced out-of-the-box marketing automation functions. Focusing on smaller e-commerce businesses, the platform is browser-based. Mailchimp is lowly-priced for smaller databases, licence fees are based on the number of contacts in the database. Note that there is a free version available, only suited for the very smallest of companies. A large support community is active and integration with other solutions is made easy by ready-made connectors.

For whom

Mailchimp is a great place to start if your company is new to e-mail marketing or in need of some out-of-the-box marketing automation. Used by millions around the world, finding support in the community is not difficult. The browser-based platform uses a lot of step-by-step wizards for uploading data, creating e-mail templates and sending out communication. The Mailchimp Pro version adds merge fields, transactional e-mails, advanced segmentation and multivariate testing to the mix.

Key Features

  • Cloud based
  • Browser based
  • Basic marketing automation
  • Large Community
  • Ready built integrations
  • Drag & drop template building
  • Basic multilingual capabilities
  • Basic reporting
  • Retargeting
  • Social Ads
  • Landing pages
  • Mobile app
  • API
  • A/B and multivariate testing

Modules

  • MailChimp
  • MailChimp Pro

Customers

With over 16 million customers worldwide, Mailchimp’s customer base covers about every kind of business you can think of. High profile customers include Wired Magazine, Shopify and The New York Times.

Pricing

Starting with the free version of Mailchimp (for up to 2.000 contacts and 12.000 e-mails/month), the price rises based on the number of contacts. For companies with over 5 million contacts, the licence fee rises to 20.000 €/month allowing an average of 2.5 e-mails per contact per week.

Conclusion

Mailchimp is a great gateway to start and learn the basics of e-mail marketing with the support of an entire community.