Selligent Marketing Cloud

What

Selligent Marketing Cloud is a marketing automation platform enabling B2C brands to engage consumers across an omnitude of channels based on a unified profile. It helps identify relevant contacts and send them highly personalized messages, increasing their engagement with your brand. Selligent has offices worldwide and has recently introduced a completely overhauled cloud-based version in their product line-up. One of the most distinctive qualities of the platform is the very open and flexible SQL database allowing advanced data modelling within the tool.

For whom

Selligent is a good solution for medium to large companies with a customer-first mentality wishing to engage their contacts on a personal level. Initial set-up can be done in a few weeks. Building advanced programs can best be approached as projects. Based on standard technology and an open architecture (HTML, SQL, JavaScript, CSS, webservices,…), the platform excels in its possibilities of creating the flows that facilitate your customer journey(s). Offering a user-friendly interface for the daily tasks of marketeers, more technical oriented users will find many possibilities in the platform to develop very advanced programs. Selligent scales easily, tens of millions of contacts in the database is no obstacle for relevant and personal communication. The new recommendation engine (built using AI algorithms) helps you connect the right offer to the right person. Altogether, the strengths of Selligent Marketing Cloud make for a future-proof solution.

Key Features

  • Omnichannel
  • Multilingual
  • Advanced segmentation
  • Cloud-based
  • Secure platform
  • Global support
  • Connectors for popular CMS systems
  • Dynamic content
  • User-friendly drag & drop interface
  • Universal profile
  • API support
  • Relational database model
  • Real time reporting and monitoring
  • Customisable dashboards
  • A/B and multivariate testing
  • Product recommendation engine
  • Extensive API-sets
  • Social Ads

Modules

  • Marketing Cloud
  • Campaign
  • Consumer Intelligence
  • Site
  • Offer AI
  • Advanced Universal Profile

Customers

Selligent has customers in all branches of industry: retail, media, publishing, travel, transport, finance,… Most users are B2C oriented, but some also use it purely for B2B related communication. Customers include Fun, Cassis/Paprika, SD Worx, Kluwer, Delhaize, Opel, Sanoma, Mercedes, ING, Zalando, Coolblue, Nestlé, ING, Kinepolis, Manpower and Intercontinental Hotel Group.

Pricing

Pricing is based on the number of modules you activate and the number of contacts in your database. There is a set-up fee to start using Selligent. There is no charge to send out communications (with the exception of SMS).

Conclusion

For the right customer, Selligent can be a very flexible and powerful tool, easy to integrate with all applications in your company. Best of breed when you want to connect with customers in multiple languages across different channels. When implementing, we suggest starting with a few key processes to obtain a quick return on investment, to subsequentially branch out through building advanced interaction flows. Of all the more advanced tools, Selligent can have the best value for money when implemented and supported properly.